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Keeping the good going is deeply embedded in UOB's culture. Our colleagues are empowered to contribute to their communities through art, children and education causes.
Wearing new clothes at the beginning of the Lunar New Year is a precious tradition that symbolises new beginnings and fresh hopes for the year. Yet, not everyone has the luxury to do so.
As part of the UOB Heartbeat Corporate Social Responsibility (CSR) programme, this is the second year where colleagues from Group Channels and Digitalisation and Group Strategic Communications and Brand in Singapore partnered social service agencies to spread festive warmth and joy to children. Guided by UOB employee volunteers, each child was given a budget of S$150 to purchase clothing and shoes to wear during their celebrations.
Wearing new clothes at the beginning of the Lunar New Year is a precious tradition that symbolises new beginnings and fresh hopes for the year. Yet, not everyone has the luxury to do so.
As part of the UOB Heartbeat Corporate Social Responsibility (CSR) programme, this is the second year where colleagues from Group Channels and Digitalisation and Group Strategic Communications and Brand in Singapore partnered social service agencies to spread festive warmth and joy to children. Guided by UOB employee volunteers, each child was given a budget of S$150 to purchase clothing and shoes to wear during their celebrations.
In 2021, UOB China and Helin Art hosted an art camp at the Laojun Mountain Nature Reserve. This art camp was attended by volunteers comprising of 17 artists, nature conservation experts, a local culture expert, education experts and teachers from local schools, who contributed their time and knowledge to co-develop art courses for rural students based on Yunnan's natural environment and cultural heritage.
In 2021, UOB China and Helin Art hosted an art camp at the Laojun Mountain Nature Reserve. This art camp was attended by volunteers comprising of 17 artists, nature conservation experts, a local culture expert, education experts and teachers from local schools, who contributed their time and knowledge to co-develop art courses for rural students based on Yunnan's natural environment and cultural heritage.
"My giving journey started way back in 2018 as a UOB Heartbeat volunteer. I come from a very humble background and growing up, my family was rich in happiness and not money. That has shaped my hands to give, knowing that my simple act of caring can create an endless ripple. Giving hope and sharing joy also provides me the time to reflect on my own life as well.”
Richard Soh
Regular UOB Heartbeat Volunteer
Executive Director and Head of Integrated Fraud Management
Group Risk Management, Group Governance, Risk & Compliance
“I am thrilled to receive more than I have given—those priceless smiles on the children’s faces, the small wins when they achieve certain milestones and the friendships forged with my fellow volunteers whom I still keep in good contact. I would like to encourage more colleagues to volunteer because alone we can do so little, together we can transform the world. Let us keep the good going.”
Jetno Tsai
Top UOB Heartbeat Employee of the Year 2019
First Vice President
Personal Financial Services, Group Retail
“I have always wanted to find the chance to give back to society and the opportunity arose when I saw this programme from Malaysia’s Financial Industry Collective Outreach (FINCO).
This was an eye-opening experience for me as the students who participated were mainly from the suburbs that require them to travel far from home or to climb up a hill just to get internet connection. This experience has taught me to be grateful for our facilities in the city. It is definitely one of best volunteering experiences that I have so far."
Marlina Mustapa
Highest Repeat Volunteer Award Winner, Financial Industry Collective Outreach (FINCO) Volunteerism Award 2020, representing UOB Malaysia
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