Building and Deepening Long-term Relationships / Personalising Banking for Every Customer

Personalising Banking for Every Customer

At UOB, our ambition is to be the bank of choice for aspiring individuals within, and connecting with, ASEAN. 
We do right by our customers by understanding and serving their financial and lifestyle needs across the wealth continuum, from personal, wealth and privilege banking through to private banking.  At every life stage, we offer our customers personalised solutions to help with their savings, spending, borrowing, investing, protection
and legacy planning needs.

Through our strong home base in Singapore and our deepening presence across the region, we are able to support our customers across geographies through our unparalleled regional network. We personalise customers’ banking experiences through continuous innovation and enhancements across our physical and digital platforms to enable customers to bank with us wherever they are, whenever they want. 

Our franchise at a glance

Unique customers
7 million
+35% year-on-year
Digitally-engaged customers^
of UOB’s customer base (Up from 50% in 2021)
Customer loans
Customer deposits
Assets under management (AUM)*
^ Digitally-engaged customers refer to omni-channel or digital-only customers, which are further defined by their channel activities
(if customer is channel-active) or source of acquisition (if customer is channel-inactive).
* Refers to AUM from high affluent customers from Privilege Banking, Privilege Reserve and Private Bank.
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