UOB launched a virtual art gallery in the metaverse, becoming the first bank in Asia to reach
art enthusiasts through the decentralised virtual reality platform.
Named SkyArtverse by UOB, the futuristic gallery was built on a land parcel in Decentraland, one of the most active metaverse, was an immersive art theme park featuring the 37 winning artworks from the 2022 UOB Painting of the Year competition.
By showcasing 2022’s winning artworks in the metaverse, UOB hoped to present a differentiated virtual experience in art appreciation, broaden our engagement with audiences and provide new opportunities for UOB Painting of the Year artists to share their works globally.
Named SkyArtverse by UOB, the futuristic gallery was built on a land parcel in Decentraland, one of the most active metaverse, was an immersive art theme park featuring the 37 winning artworks from the 2022 UOB Painting of the Year competition.
By showcasing 2022’s winning artworks in the metaverse, UOB hoped to present a differentiated virtual experience in art appreciation, broaden our engagement with audiences and provide new opportunities for UOB Painting of the Year artists to share their works globally.
The SkyArtverse by UOB included:
Lower deck
Lower deck
- Vitalità Garden – featuring Vitalità, a bronze sculpture commissioned by UOB and produced by Italian sculptor, Ms Anna Chiara Spellini. The visceral lines of the sculpture were meant to signify 'qi', life's vital energy, showcasing the vigour of being ready to move upward and forward – especially pertinent in these transformative times.
- Digital Rain Feature – connecting Upper and Lower Deck
- Four Country Art Pavilions – showcasing the winning artworks from Singapore, Indonesia, Malaysia, Thailand
- Amphitheatre – showcasing films such as UOB Painting of the Year Artist’s stories and The Story of Vitalità
- Immersive Space – featuring the four Country Winners of 2022 UOB Painting of the Year
The entrance
Digital rain feature
Amphitheatre
Explosion blocks