You are now reading:
UOB and Accenture collaborate to transform customer experience using advanced technologies including GenAI
UOB Deputy Chairman and CEO Mr Wee Ee Cheong (second from left) and Accenture Chair and CEO Ms Julie Sweet (third from right, onscreen) witnessed the MoU signing, marking the launch of a collaboration to accelerate the Bank’s customer experience transformation using advanced technologies, including Generative AI.
Singapore, 30 April 2025 – UOB and Accenture (NYSE:ACN) today announced that they have signed a Memorandum of Understanding (MoU) to support the Bank’s application and adoption of advanced technologies, such as generative artificial intelligence (GenAI) and agentic AI over the next three years. This strategic AI-focused collaboration is also the first between Accenture and a Singapore bank.
UOB is committed to continually redefine and improve customer experience by harnessing technological innovation. Under the MoU, UOB will tap Accenture’s suite of AI-powered assets – including its AI Refinery™️ platform – to accelerate the Bank’s GenAI journey. The end goal is to apply these AI solutions across the Bank to enhance business processes, productivity, manage risk and better personalise customer experience at scale and at speed.
The Bank is also highly focused on the upskilling and retraining of its people, in embracing and utilising advanced technologies to actualise their full benefits. This strategic collaboration will not only build data and AI fluency in all UOB employees but also equip them with the right mindset to adopt and use advanced technologies. The Bank’s employees will also have access to enablement and talent development programmes through Accenture’s LearnVantage training services to help them to effectively deploy these technologies in their area of work, particularly in driving better customer engagement.
Mr Wee Ee Cheong, Deputy Chairman and CEO, UOB, said, “We are excited about the immense potential that advanced technologies offer. Our goal is to leverage AI solutions to transform our operations, enhance productivity, and deliver personalised customer experiences with scale and speed across our extensive network in ASEAN.”
Julie Sweet, Chair and CEO of Accenture, said, “We are proud to partner with UOB to help them realize their vision for the future of banking by scaling generative and agentic AI at speed, and by helping their people develop valuable advanced technology skills. Together, we will create more engaging experiences for UOB customers and drive new levels of efficiency, value and growth.”
The collaboration with Accenture underscores UOB’s continued commitment to use AI and advanced technologies to drive greater customer value, enhance operational efficiency, and future-proof its workforce.
