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Reading ASEAN’s Sentiments in a Year of Crosswinds
Reading ASEAN’s shifting consumer sentiments amidst economic and geopolitical crosswinds, based on UOB’s ACSS findings and ISEAS regional analysis.
ASEAN Consumer Sentiment Study 2025 (Malaysia): Optimism for the future, anxiety in the present
Malaysia sees a strong improvement in the Consumer Sentiment Index, signaling growing optimism. However, financial protection and investment gaps remain, with 1 in 10 Malaysians still uninsured and not investing.
ASEAN Consumer Sentiment Study 2025 (Indonesia): Withstanding economic pressures through savvy saving
Indonesians worry more about climate change and natural disasters versus higher costs of living due to inflation. Download the report for more insights.
ASEAN Consumer Sentiment Study 2025 (Vietnam): Overall growth and stability drive consumer optimism
Vietnam leads the region with the highest Consumer Sentiment Index score, demonstrating confidence over the economy and future financial improvement.
ASEAN Consumer Sentiment Study 2025 (Thailand): Economic optimism dampened by cost concerns
More than half of Thai respondents have a high-risk appetite for investments, with a preference for physical assets and digital currencies like CBDCs.
ASEAN Consumer Sentiment Study 2025 (Singapore): Rising cost of living dampens consumer mood
Faced with the rising cost of living and household expenses, our report found that Singaporeans have become among the most pessimistic in the region.
