Capitalising on Regional
Growth Drivers

Fulfilling consumers’ financial goals with the right solutions in their preferred manner
  • Designing and offering fair, inclusive and accessible financial solutions relevant to our customers’ life stages, lifestyles and aspirations;
  • Safeguarding our customers’ assets and helping them preserve and grow their wealth for future generations;
  • Enhancing our customers’ omni-channel experience based on our understanding of their preferences and behaviours; and
  • Forging ecosystem partnerships to create products, services and solutions that augment customer journeys.
Facilitating businesses’ growth through cross-border connectivity and specialised sector expertise
  • Leveraging our extensive regional franchise, in-depth local knowledge and strong sector expertise to help our clients seize business and investment opportunities across borders;
  • Providing our clients with holistic, integrated and distinctive solutions through a diversified range of products and channels;
  • Enhancing our ecosystem of partners to support our clients as they grow and expand through all market cycles; and
  • Partnering financial institutions as they grow in Asia.

Strengthening Enablers to
Support Business Growth

Caring for our colleagues’ professional and personal growth
  • Maintaining a values-driven and performance-oriented culture to stay competitive;
  • Equipping our colleagues with the right skillsets and mindsets to prepare them for the future;
  • Attracting and retaining professionals of principle with the passion and commitment to do what is right always; and
  • Promoting community awareness and involvement through employee volunteerism.
Deepening our technological capabilities to make banking simpler, smarter and safer
  • Partnering innovators and industry leaders to create customer-centric solutions across different touchpoints and geographies;
  • Harnessing artificial intelligence and data to deepen customer insights and to improve our performance;
  • Streamlining our processes to increase our productivity and to enhance our customers’ experience; and
  • Maintaining the robustness of our systems, processes and controls to combat cybersecurity threats and to maintain a secure banking environment.

Balancing Growth
with Stability

Maintaining proactive management of capital, credit and risk
  • Embedding our risk culture through robust policies, processes and practices;
  • Sustaining strong capital adequacy levels to facilitate business growth in a prudent and disciplined manner;
  • Diversifying our sources of funding and our investor base;
  • Advocating and implementing sustainable and responsible practices to support long-term economic and social development; and
  • Maintaining the highest professional and ethical standards to safeguard the interests of our stakeholders through strong governance.
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