Residents can take a financial health check-up, join specially-curated fitness workshops and supplement their financial literacy knowledge at home in inaugural district-wide partnership between Central Singapore CDC and UOB
Singapore, 27 September 2025 – Central Singapore Community Development Council (CS CDC) and UOB today launched a first-ever partnership aimed at strengthening the financial well-being of residents. The collaboration brings together the CDC’s extensive community networks and the Bank’s financial expertise to make financial literacy more practical, accessible and relevant to everyday life.
This joint initiative introduced a novel “fitness” approach to financial health. It is designed to build sustained financial resilience through three key components: a newly-launched UOB Financial Health Check; ongoing financial literacy content in CS CDC’s outreach channels, and regular, life-stage-based Financial Fitness Workshops beginning in January 2026.
The partnership was unveiled at the inaugural Financial Fitness Festival held at United Square shopping mall. Mayor Denise Phua from Central Singapore District, and Ms Janet Young, Group Head, Channels and Digitalisation, Strategic Communications and Brand, UOB, joined residents at four interactive zones covering essentials of saving, insurance protection, investing and legacy planning. Participants who completed all stations received tangible rewards, including a towel, water bottle, fitness bag, and a personalised “health booklet” outlining their financial plan.
“Just as we invest in our physical health, we must proactively build our financial wellness. This is especially so with longer lifespans, changing lifestyles and aspirations across generations. Financial fitness is a vital life skill for everyone. I’m thrilled that this first-ever financial fitness promotion partnership between Central Singapore CDC and UOB will bring simple but important financial know-how directly to our neighbourhoods. Our goal is to equip residents with practical skills to make confident financial decisions, fostering proactive habits that lead to lifelong financial wellness and resilience,” said Ms Denise Phua, Mayor, Central Singapore District.
“Financial fitness is a key but often overlooked component of overall wellbeing, and staying financially fit should be a priority for everyone. Through this partnership with CS CDC, we can reach a broad base of residents in the most efficient and impactful way, helping them build basic financial wellness through accessible education and practical tools. This initiative is not just about managing money; it’s about empowering individuals with the knowledge and habits to secure their financial future. Just as physical fitness requires regular check-ups and targeted exercises, financial fitness can be achieved through simple, consistent practices. Through this unique thematic approach, we aim to instil financially healthy habits that will benefit individuals and families for the long term. This is our way of giving back to the community,” said Ms Janet Young, Group Head, Channels and Digitalisation, Strategic Communications and Brand, UOB.
Free financial check-ups, targeted workshops and practical resources
Residents in Central Singapore can now assess their financial well-being through the UOB Financial Health Check. An online quiz available to the public via the UOB Financial Literacy site, the Financial Health Check covers nine key questions on savings, insurance protection, investing and legacy planning. Participants will be able to download a report, which shows their results benchmarked against general financial planning guidelines1 and peer groups based on age, gender and income group2, and may seek follow-up advice at UOB branches.
From January 2026, CS CDC and UOB will also introduce “Financial Fitness Workshops” tailored to different life stages, from first jobbers to retirees. Each session will focus on “routines” to strengthen financial “muscle groups” relevant to participants’ life stages, for example, budgeting and insurance for young families or legacy and retirement planning for pre-retirees. These curated programmes will be co-delivered by UOB and Central Singapore, and offered at no cost. Through this initiative, CS CDC and UOB aim to reach more than 1,000 residents in 2026, supporting families in building financial confidence and long-term resilience.
Ongoing education through CS CDC’s Outreach Communications
To complement the financial health check-ups and workshops, UOB will contribute regular financial literacy articles across CS CDC’s outreach channels. This includes the quarterly VOICES magazine for all households in the district, and its digital and social media platforms. Written by the Bank’s in-house specialists, the content will offer practical, actionable tips on topics such as managing the cost of living, planning for emergencies, or growing savings smartly.
1Reference to the Monetary Authority of Singapore’s Basic Financial Planning Guide.
2Age/ gender/ income group comparisons are benchmarked against 2025 UOB ASEAN Consumer Sentiment Study results.
