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ASEAN Consumer Sentiment Study 2025 (Regional): Consumer confidence amid geopolitical tensions
In the face of rising geopolitical tensions and ongoing US trade pressures, major ASEAN economies — including Indonesia, Malaysia, Singapore, Thailand, and Vietnam — have continued to show resilience in the first half of 2025.
The UOB ASEAN Consumer Sentiment Study 2025 (Regional Edition) offers valuable insights drawn from 5,000 consumers across diverse demographic segments in the region. This comprehensive study sheds light on evolving consumer sentiment, shifts in shopping behaviour, and changes in budget priorities.
Explore the key findings and discover what’s shaping consumer confidence across ASEAN.
About this study
The ASEAN Consumer Sentiment Study (ACSS) is UOB’s regional flagship study analysing consumer trends and sentiments in five countries: Singapore, Malaysia, Thailand, Indonesia and Vietnam. Now in its sixth year, the survey was conducted from May to June 2025 and captures the responses of 5,000 consumers across different demographic groups in the region.
Some of the areas covered include:
- Consumer sentiment
- Shifts in spending and financial preferences
- Digital and payment behaviours
- Financial Preparedness
Important notice and disclaimers
This article shall not be copied or relied upon by any person for whatever purpose. This article is given on a general basis without obligation and is strictly for information only. The information contained in this article is based on certain assumptions, information and conditions available as at the date of the article and may be subject to change at any time without notice. You should consult your own professional advisers about the issues discussed in this article. Nothing in this article constitutes accounting, legal, regulatory, tax or other advice. This article is not intended as an offer, recommendation, solicitation, or advice to purchase or sell any investment product, securities or instruments. Although reasonable care has been taken to ensure the accuracy and objectivity of the information contained in this article, UOB and its employees make no representation or warranty, whether express or implied, as to its accuracy, completeness and objectivity and accept no responsibility or liability for any error, inaccuracy, omission or any consequence or any loss or damage howsoever suffered by any person arising from any reliance on the views expressed and the information in this article.
