According to the Philippines’ central bank, Bangko Sentral ng Pilipinas (BSP), about 48 per cent or 36.9 million Filipino adults do not have a bank account, as of the end of 2020. With COVID-19 making digital payments preferable for its convenience and safety, this presents an opportunity for FinTech companies to fill in the gaps through e-wallets, buy now, pay later (BNPL) schemes, and digital banking.
While Filipinos have been slow to adopt new financial services, our research shows that they are becoming more open to digital products, especially since the onset of the pandemic.
In UOB’s FinTech in ASEAN 2021 report, produced in collaboration with PwC Singapore and the Singapore FinTech Association, we examined the changes in consumer behaviour in the new normal across ASEAN-6 countries — Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam. Our consumer survey1 results paint a clear picture of Filipinos’ growing trust and steady adoption of digital financial services.
Cash is still king in the Philippines with 93 per cent of respondents using cash in the last three months2 and 60 per cent of respondents saying it is their most used mode of payment3, the highest percentage for cash among ASEAN-6 countries.
This is not surprising, as Filipinos have historically exhibited a strong preference for cash over digital payments. In 2018, cash still accounted for 99 per cent of local transactions, according to the BSP. This was due to a lack of awareness of digital wallets and how they work, security concerns, and the country’s slow internet speeds.
Which of these payment methods do you use most often?
|Mobile banking apps
|E-commerce payment platforms
In 2020, the pandemic spurred the adoption of digital payments, both by merchants and consumers. According to the State of Digital Payments in the Philippines 2021 report, digital merchant payments grew 25 per cent in the first half of 2020, fuelled by the use of prepaid cards and electronic fund transfers. In our research, respondents cited convenience (80 per cent), followed by the ability to earn rewards and loyalty points (63 per cent) and cash rebates (48 per cent)4 as their top reasons for switching to digital payments.
Research group Nielsen Company revealed that Filipinos trust GCash more than other digital wallet brands specifically for money transfers; mobile wallet users prefer GCash because it charges little to no service fees for digital transactions. Here, trust may be a byproduct of familiarity and good user experience—in an interview with us, Martha Sazon, President and CEO of GCash said, “As people begin to use digital payments in all aspects of their lives, they become more familiar with and trusting of digital payments platforms.”
Explore the data | Payment preferences of ASEAN consumers
In the Philippines, 55 per cent of respondents have invested using a digital trading and wealth management platform. Among those platforms, cryptocurrency is gaining more traction among Filipino respondents, with 33 per cent of Filipinos investing their funds into a cryptocurrency exchange. This is the second-highest percentage in the region, second only to Thailand at 39 per cent6. Notably, the Philippines also exhibits the highest levels of trust in crypto (48 per cent) compared with the ASEAN average (39 per cent)7.
Trust in central bank-issued digital currencies came in at 52 per cent, significantly lower than the regional average (61 per cent). According to the Philippines FinTech Report 2022, the value of cryptocurrency transactions from 2019 to 2020 jumped 410 per cent to reach P76 billion (US$1.5 billion), while volume rose to 7.2 million transactions.
Have you invested using digital trading and wealth management platforms? If yes, which are the types of platforms you have invested your funds in?
|Type of digital investment platform
|Traditional online brokerage platforms
|Online-only trading platforms
|Financial institution-backed robo-advisors
|Micro-savings cum investment platforms
|Have not invested using digital assets and wealth management platforms
Cryptocurrency exchanges is followed by traditional online brokerage platforms (25 per cent) and online-only trading platforms (16 per cent).
Meanwhile, 45 per cent of Filipino respondents have yet to use a digital investing platform. This is the highest in the region, tied with Indonesia. The (perceived) large sum of money needed to start investing remains a significant barrier to entry for almost half of Filipino respondents (45 per cent). Financial advisors also attribute this perceived lack of money to a lack of awareness of financial options. This aligns with other reasons Filipinos feel apprehensive about investing8:
While demand for green investments is growing worldwide, only 38 per cent of Filipinos are aware of green investment-related products9, compared with the ASEAN average of 51 per cent.
Explore the data | How ASEAN consumers are investing
When it comes to buying things on credit, Filipinos prefer the use of credit card instalment plans (54 per cent) over buy now, pay later schemes (30 per cent)10.
The biggest barrier to adoption is the perceived lack of need; 39 per cent of Filipinos who have not used BNPL before said they saw no real benefit to their use at the moment. Meanwhile, 31 per cent said they were unaware such schemes existed11.
Given the Philippines’ large unbanked population, BNPL products have plenty of strategic opportunities to appeal to the market. BNPL providers allow Filipinos to pay in different ways, such as via digital wallets or payments at 7-Eleven. Meanwhile, BNPL merchants can customise instalment plans that suit the credit appetite of customers, even if they don’t have a credit record. As a result, BNPL payment adoption is expected to grow steadily from 2021 to 2028 with a compound annual growth rate (CAGR) of 27.4 per cent12. Some key players in BNPL services include BillEase, Jungle, Cashalo and TendoPay.
In 2021, the BSP awarded digital banking licenses to Maya Bank, Overseas Filipino Bank, Tonik Digital Bank, UNOBank, Union Digital Bank and Gotyme, with the hope of shifting 50 per cent of total retail transactions in the Philippines to digital and increasing the number of banked Filipino adults to 70 per cent by 2023.
The majority of Filipino respondents are open to digital-only banks, with 60 per cent saying they would consider banking with one13. The primary reasons cited are better rates and promotions (73 per cent), trying something new (45 per cent), and perks tied to e-commerce sites and food delivery platforms (44 per cent)14. Notably, 40 per cent of Filipinos said they would consider banking with these digital-only banks because they think favourably of the companies behind them.
In terms of banking channels, Filipinos prefer to keep their options open: almost two in five (39 per cent) liked having both physical and digital options when it comes to managing their finances – this is the highest in ASEAN15.
Based on our findings, Filipinos’ adoption of digital financial services rides on an upward trajectory. As such, improvements in basic infrastructure such as the internet and electricity will be necessary to support the growing demand for digital products. Financial literacy also needs to be a key focus area, particularly among the underbanked, so they too can reap the benefits offered by FinTech solutions.
For more insights on The Philippines and ASEAN’s dynamic FinTech industry, please download FinTech in ASEAN 2021: Digital takes flight.
Singaporeans have the highest usage of cards in Southeast Asia and appear more risk-averse, UOB’s FinTech in ASEAN 2021 survey shows.
More Indonesians are using e-wallets and BNPL products, according to UOB’s FinTech in ASEAN 2021 survey. New retail investors have also flocked to robo-advisors.