We serve customers across the region where they will enjoy a fully digital experience which is intuitive, transparent and engaging – from the moment they apply, to opening an account, through to their everyday lifestyle needs. Every interaction will be designed to deepen the customer relationship through meaningful conversations and personalised engagement.
The business model is powered by next-generation artificial intelligence, machine learning, data analytics, user interface design and smartphone capabilities. These include our own digital technology innovations as well as solutions provided through our collaboration with FinTech partners.
The focus for UOB's Digital Bank is engagement and this guides the whole experience for our customers.