Our Strategic Priorities
Capitalising on RegionalGrowth Drivers
Fulfilling consumers’ financial needs with the right solutions in the manner they prefer
- Helping our customers safeguard their assets and achieve sustainable yield;
- Ensuring our customers benefit from programmes designed to suit their lifestyles and ambitions; and
- Growing our customers’ wealth for the next generation.
Supporting businesses in the region by providing greater connectivity and specialisation in key sectors
- Leveraging our strong regional franchise, deep local knowledge and industry expertise to help our clients seize intra-regional business and investment opportunities;
- Providing holistic and integrated solutions to our clients through enhanced products, channels and industry specialisation; and
- Partnering financial institutions as they grow in Asia.
Strengthening Our Enablers toSustain Business Growth
Developing our people and building meaningful careers
- Nurturing an innovative and entrepreneurial culture to stay competitive;
- Investing in training and careers for our people to be able and agile to seize the opportunities before them; and
- Attracting and retaining enterprising minds with the right values and passion for exceptional service.
Augmenting our digital capabilities and technology systems to make banking simpler and safer
- Offering our customers intuitive and seamless service across different touchpoints and geographies;
- Using financial technology to create innovative solutions for consumers and businesses;
- Enhancing monitoring and risk systems continuously to maintain a secure banking environment; and
- Streamlining processes to increase productivity and to enhance our customers’ experience.
Balancing Growthwith Stability
Sharpening our risk management and service capabilities
- Maintaining robust capital and risk management processes and practices;
- Preserving strong capital adequacy levels to support business growth in a prudent and disciplined manner;
- Broadening funding sources and diversifying our investor base; and
- Upholding the highest professional and ethical standards to do what is right for all our stakeholders through organisational policies, processes and practices.