Our Mission Statement
Our mission is to be a Premier Bank in the Asia-Pacific region, committed to providing Quality Products and Excellent Customer Service.

Our Objectives

• To be recognised as a leader in consumer and commercial banking services in the region with investment banking products in support.
  
  
• To create shareholder value by:
  

  adopting a cost-effective capital structure and optimising the use of capital achieving a Cash Return On Equity (ROE) of 20% by 2010 discontinuing non-strategic products/activities and withdrawing from customer segments that erode value, i.e., low ROE/Economic Value Added (EVA).

  
  
• To achieve 40% of our total profit from outside Singapore by 2010.
  
  
• To achieve 50% of our total income from non-interest income activities by 2010.
  
  
• To provide Quality Products and Excellent Customer Service.

Our Business Strategies

• Acquisitions: To acquire banks in the region where there is a strategic fit. In each country, we intend to work with local partners and professionals to benefit from their knowledge of the indigenous environment.
  
  
• Niche Markets: To focus on increasing market share in certain niche customer and product segments in Singapore, selected ASEAN countries, Greater China and Australia.
  
  
• Strategic Alliances: To form strategic alliances with financial institutions as and when there are opportunities for mutual benefit.
  
  
• Branding: To build on the UOB brand in Singapore and in the region.
  
  
• Bring Value To Customers:

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  To continually introduce innovative products of high quality that are customised to the needs of customers and that are at competitive pricing To give customers a fair deal To show commitment to our customers and to foster close customer relationships.

  
  
• Sales Culture: To create a strong sales culture characterised by creative marketing and the pursuit of sales at every opportunity and for every bank activity/transaction.
  
  
• Channels And Processes: To rationalise, re-engineer and develop efficient and cost-effective distribution channels and processes.

Our Corporate Strategies

• Information Technology: To harness information technology with emphasis on the Internet, distribution channels and processes, relational database, data warehouse and data mining systems for management information and customer relationship management.
  
  
• Human Resource: To invest in the best people and to provide an environment that encourages and rewards their superior performance and enterprise. Recognising the importance of a strong service culture, our selection process will place emphasis on both EQ and IQ. We will maximise the performance of the individual by always encouraging the team, thereby maintaining a cohesive and productive work force. On their part, staff are expected to perform according to the four Core Values of the Group, namely, Integrity, Teamwork, Trust & Respect, and Performance Excellence.
  
  
• Service Culture: To promote a strong service culture within the organisation, distinguished by prompt and courteous response to the needs of customers.
  
  
• Commitment And Entrepreneurship: To promote a corporate culture that encourages staff to be entrepreneurial and committed, to take initiative and to be responsible and accountable for their actions. Staff are encouraged to think and act like owners. They must strive to anticipate, not react, and to adapt to new challenges.
  
  
• Control Overheads: To exercise care and prudence in the management of expenses and overhead costs.