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Investor Relations > News Room > News Release Index >
News Release - 22 Apr 2003
UOB PLATINUM CARDS DARE CARDMEMBERS TO LIVE
THEIR DREAMS AND ASPIRATIONS WITH ITS POWERFUL PACKAGE OF UNEQUALLED BENEFITS Singapore, 22 April 2003 - United Overseas Bank Limited (UOB), Singapore's largest credit card issuer, redefines the world of UOB Platinum with the launch of its 'Dare To Live' campaign tomorrow, 23 April 2003. The 'Dare To Live' campaign is specially targeted at the younger achievers who have attained success in life. Mr Francis Hsu, Senior Vice President and Head of UOB Card Centre, elaborates, "We recognise that there is a growing group of younger individuals who dare to seize every opportunity to get ahead in life. For these Cardmembers especially, they desire the credit cards that they own to exemplify their lifestyle and distinguish them from the crowd. UOB Platinum recognises their achievements and accords them the privilege of taking on the best that life has to offer." Together with the new 'Dare To Live' campaign, UOB has also introduced a powerful package of benefits and privileges for its UOB Platinum Cards - benefits that are unmatched by any other platinum card in Singapore. For a start, a UOB Platinum Cardmember will receive both the UOB Visa and UOB MasterCard Platinum Cards - two of the most recognised names in the world. The powerful combination of these two Cards will give the UOB Platinum Cardmember unequalled benefits. These include: banking privileges such as express queues at UOB Group branches and wealth management advice • complimentary companion Business Class air ticket • complimentary dining at Singapore's finest restaurants • unique privileges at Asia's top golf clubs • and complimentary access to one of Singapore's top spas. Adds Mr Hsu, "As the top issuer of credit cards and the largest issuer of platinum cards in Singapore, we understand well the unique interests and exacting needs of our UOB Platinum Cardmembers. Our new benefits and privileges are thus designed to recognise the lifestyle and attitudes of this select group of successful individuals and I am confident that they will be well received." Special Introductory Privilege From now to 30 June 2003, successful applicants of the UOB Platinum Card will each receive both the UOB Visa and UOB MasterCard Platinum Cards at a special introductory membership of S$299, instead of the usual fee of S$960. Successful applicants will also each receive two free supplementary cards for one year, plus a welcome gift of a S$100 dining voucher at Raffles Hotel. Notes To The Editor
For more information, customers can call 1800 22 22 121 (24-hour, toll-free). |
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