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News Release - 8 Jan 2003
News Release - 8 Jan 2003
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JOINT NEWS RELEASE
UNITED OVERSEAS BANK AND ORIENTAL CITY GROUP LAUNCH
THE UOB OCG LADY'S VISA
CARD IN HONG KONG
Card Is UOB's and OCG's First Health & Beauty Theme Credit Card Offering
Exclusive Health And Beauty Benefits For Women .
Singapore, 8 January 2003 -
United Overseas
Bank (UOB), Singapore's largest credit card-issuing bank, and Oriental City
Group (OCG) are pleased to announce the launch in Hong Kong yesterday of their
first female-oriented credit card, the UOB OCG Lady's Visa Card.
Bearing a translucent card face design, the UOB OCG Lady's Visa celebrates the
vigorous and spirited lifestyle of the contemporary Hong Kong woman.
Together with three theme card partners in Hong Kong - ELLE (a leading women's
magazine), Health Matrix International Limited (the "one-stop shop" medical
services centre), and PS Group (the premier beauty and hair services organisation),
the UOB OCG Lady's Visa offers a range of exclusive benefits that cater to the
needs of today's contemporary and independent women, with the ultimate goal
of achieving a healthy and beautiful life for Cardmembers.
Riding on the Live With Health & Beauty notion, the UOB OCG Lady's Visa benefits
not only Cardmembers, but the theme card and participating merchant partners
as well. By bringing all health and beauty-related merchants together, the UOB
OCG Lady's Visa programme brings partners directly to their target customers,
resulting in a win-win situation for all parties. This is a more cost-effective
and benefit-oriented approach than the current co-branded card programmes in
Hong Kong.
The UOB OCG Lady's Visa is UOB's and OCG's second theme credit card in the Hong
Kong market, the first being the UOB OCG Golf Visa.
Mr Francis Hsu, Senior Vice President & Head, UOB Card Centre, Singapore said,
"UOB successfully launched its UOB Lady's Card in Singapore more than 10 years
ago. The UOB OCG Lady's VISA concept was born by replicating our accomplishments
for the UOB Lady's Card in Singapore, adding unique elements of the Hong Kong
market and complementing it with OCG's unconventional new theme card platform."
Mr Henry Yu, Chief Executive Officer, Oriental City Group elaborated, "Apart
from offering our members a complete theme card service platform, OCG's unique
credit card platform also provides them with many special benefits offered by
our theme card partners. Moreover, we will facilitate our strategic partners
to attract new customers while consolidating their existing customer base, thus
enhancing the overall revenue and creating a win-win situation for all parties."
Said Mr Lawrence Tsong, Head, UOB Hong Kong Card Centre, "The UOB OCG Lady's
Visa targets the intelligent, confident and contemporary woman. We hope that
she can achieve enduring inner and outer Health & Beauty with the UOB OCG Lady's
Visa."
UOB Hong Kong Card Centre, established in 2002, launched its first theme credit
card - the UOB OCG Golf Visa - in February 2002 together with OCG. This was
followed by its launch of the generic UOB Visa and the UOB Visa Gold in April
2002. These credit card programmes have proven to be a success, attracting and
maintaining a significant database of valued and premium members for UOB.
About United Overseas Bank
Founded in 1935, United Overseas Bank (UOB) has
charted steady growth over the years to establish itself as a leading bank in
Singapore. Today, UOB is the largest credit card issuer in Singapore with a
card base that exceeds 780,000, and a market share of over 30 percent. In addition,
UOB has the largest base of merchants in Singapore, both for consumer and commercial
credit card acceptance. Besides Hong Kong, UOB has also extended its credit
card business to Thailand and Malaysia. UOB opened its first overseas branch
in Hong Kong in 1965 with a business focus on trade financing and corporate
banking. The opening of the UOB Hong Kong Card Centre in 2002 marked the Bank's
foray into the Hong Kong personal financial services market. UOB's credit card
business in Hong Kong will pave the way for the Bank to expand into Greater
China and ultimately, for the Bank's growth in the region.
About Oriental City Group
Oriental City Group (OCG), founded in Hong Kong in
the second quarter of 2001, provides services to financial management companies,
specialising in credit card marketing, customer service management, data analysis,
automated payment system and various financial management products and services.
OCG is acclaimed to be a "one-stop destination" financial services provider.
OCG partnered United Overseas Bank in February 2002 to launch the UOB OCG Golf
Visa, utilising the golf theme and they have issued the greatest number of credit
cards in Asia. OCG has always employed non-conventional promotional means to
promote their credit cards. The introduction of theme credit cards is a great
breakthrough brought by OCG to the Hong Kong market. OCG is determined to become
the major online and offline financial management service provider in greater
China and the entire Southern Asia, and in the near future, to extend its business
to the global market. Employees under OCG are all experts in the industry. They
are all extremely knowledgeable in automated payment system, financial management,
investment management, marketing, and business operations.
For further information, please contact:
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