UOB Kicks-off the First Round of Credit Card Promotional Privileges
The "All Famous. One Card." Programme Offers Exclusive Lifestyle Products and Services

Hong Kong, August 23, 2002 - Singapore's unrivalled credit card issuer, United Overseas Bank (UOB), has struck a new deal for Cardmembers with the launch of a debut programme with stay-cool rewards in Hong Kong. Currently being marketed in the media under the banner "All Famous. One Card.", the promotion applies to all UOB Cardmembers, including UOB VISA, UOB VISA Gold, and UOB OCG Golf VISA Cardmembers.

Pioneered by UOB, the big idea is that one card holds the key to all of UOB's exclusive lifestyle products and services. "We want all our Cardmembers to experience the complete package that UOB is offering," said Lawrence Tsong, UOB's Head of Credit Card Centre, Hong Kong. "Our success has been driven by one goal: to enhance the diverse lifestyles which UOB Cardmembers already enjoy, in a way that's functional, no-nonsense and simple," he adds.

The company's strategy of attracting high-spenders has enabled UOB to set up a customised collection of rewards, linking up Cardmembers with some of Hong Kong's highly sought-after lifestyle retailers, health and beauty practitioners, and travel consultants. The exclusive array of advantages has been specifically selected to uphold UOB's brand personality and provide true value to Cardmembers. "Our Cardmembers recognise that UOB carries a brand identity which is synonymous with individuality and substance." said Tsong. Since the first generic UOB Card - Hong Kong's first wholly translucent credit card - was launched in April 2002, UOB has captured the attention of a new generation of Cardmembers who prefer to make real choices which are tailor-made to suit their lifestyles.

High-profile names which have partnered with UOB for the promotion include the prestigious retail group - Lane Crawford - the ultimate in metropolitan chic. At the destination restaurant, Zen, at Pacific Place, Cardmembers can enjoy a 10% discount for every dinner. At the Orient Spa, which is a firm favourite with UOB Cardmembers, Cardmembers enjoy a special price of HK$288 (original price of HK$880) for a 60-minute massage service. They will also feel at home with enterprising furniture and homeware retailer GOD; regarded as a leading authority on lifestyle and aesthetics. By simply purchasing HK$200 or more, a HK$50 GOD cash coupon will be awarded. A complimentary upgrade of coffee beverages at Starbucks Coffee will be an indulgence for all coffee lovers. When Cardmembers bring a friend along for a haircut at O4 Osmosis, stylists to many of Hong Kong's hottest glitterati, they only have to pay for one.

Under the "All Famous. One Card" platform, UOB has also taken care of the Cardmembers' daily needs. The "All Famous. Two Slips" programme offers fuss-free and direct free gifts to all UOB Cardmembers. With 2 UOB Card sales slips, each showing a retail transaction of $200 or above, Cardmembers can take home a diverse array of freebies, including Wilson Parking free parking coupons, Maxim's Cakes, GOD home accessories (tea cup, hand towel, face towel, or chopsticks), and discounted movie tickets of "Three" by UOB Showtime.

Apart from the above, UOB offers one of the most attractive cash reward systems in town. The 'High Cash Rebate' plan is designed to help Cardmembers achieve maximum mileage on their spending. Cardmembers can earn a monthly cash rebate of up to 1% every month*.

Together with the launch of 'All Famous. One Card' promotion, there will also be a new Cardmember recruitment campaign. Every successful UOB Card applicant who applies before October 31, 2002 will be entitled to a choice of 2 welcome gifts:

• 60-minute massage service of Orient Spa, a choice of Aroma, Chinese Acupressure, Swedish, or Thai, (retail price of HK$880); or
  
  
• GOD RANGOON rattan side table, (retail price of HK$780).

* Different cash rebate structures apply to different card types. For details, please call our Customer Service Hotline at (852) 2209 3333 or visit our website.

About United Overseas Bank
Founded in 1935, the United Overseas Bank (UOB) has charted steady growth over the years to establish itself as a leading bank in Singapore. Today, UOB is the largest credit card issuer in Singapore with a card base that exceeds 750,000. It is also the market leader in loans to small and medium-sized enterprises and a recognised leader in the personal loans business. The UOB Group has a total customer deposit base of more than S$70 billion (approximately HK$312 billion) and a total asset base of over S$113 billion (approximately HK$503 billion).

UOB provides a wide range of financial services through its network of 68 bank branches in Singapore and 185 offices in 17 other countries in the Asia-Pacific, Western Europe and North America. UOB is rated among the world's top banks by Moody's Investors Service, receiving B+ for Bank Financial Strength, and Aa2 and Prime-1 for long-term and short-term deposits respectively.

In Hong Kong, UOB has five branches across the territory with a staff strength of more than 200. UOB opened its first overseas branch in Hong Kong in 1965 with a business focus on trade financing and corporate banking. Its range of activities in the territory has since expanded to include personal and corporate financial services.

About UOB Credit Card Centre
UOB is focused on enhancing its leadership in the consumer market. Today, UOB is the largest credit card-issuing bank in Singapore. In addition, UOB has the largest base of merchants in Singapore, both for consumer and commercial credit card acceptance. UOB has also expanded its credit card business to Thailand and Malaysia.

Established in August 2001, the UOB Credit Card Centre, Hong Kong, is a fully-fledged card centre with marketing, operations, credit risk management, fraud and collection, finance, and customer service functions.

For more information, please contact:

United Overseas Bank Limited
Credit Card Centre
Tel: (852) 2209 3399
Email: uob.cardcentrehk@uobgroup.com