UOB Card Promotional Privileges Strike Again
The "All Famous. One Card." Programme Offers More Exclusive Lifestyle Benefits

Hong Kong, September 2002 - Singapore's largest credit card distributor, United Overseas Bank (UOB), has landed yet more new deals for Cardmembers in addition to those already launched last month. The stay-cool programme of rewards in Hong Kong offers unrivalled access to a wealth of lifestyle possibilities. Currently being marketed in the media under the banner "All Famous. One Card.", the promotion applies to all UOB Cardmembers, including UOB VISA, UOB VISA Gold, and UOB OCG Golf VISA Cardmembers.

The concept of one card unlocking a complete suitcase of exclusive lifestyle benefits was pioneered by UOB last month, and has hit the streets with resounding success. "UOB's treasure-trove of lifestyle experiences has already been extremely well-received," said Lawrence Tsong, UOB's Head of Credit Card Centre, Hong Kong. "The positive response indicates that UOB's strategy of offering Cardmembers rewards that cater for everyday needs is heading in the right direction," he adds.

The exclusive array of advantages has been specifically selected to uphold UOB's brand personality and provide true value to Cardmembers. Since the first generic UOB Card - Hong Kong's first wholly translucent credit card - was launched in April 2002, UOB has captured the attention of a new generation of Cardmembers who prefer to make real choices which are tailor-made to suit their lifestyles.

UOB's current promotion, which runs until October 31, 2002, reads like the who's-who of Hong Kong lifestyle. High-profile names such as retail group Lane Crawford, destination restaurant Zen, at Pacific Place, and Orient Spa, the ultimate source of well-being, have partnered with UOB. O4 Osmosis, a magnet to many of Hong Kong's media celebrities, also joins the team, as does coffee-culture giant Starbucks. With effect from September 1, Cardmembers are also entitled to a free upgrade in cup size, when placing their order. Other firm favourites include GOD, the furniture and homeware enterprise that provides all the answers on interior styling.

Now, UOB has mounted a further campaign which builds on the extensive benefits currently being offered to Cardmembers. Lane Crawford has formulated an exclusive beauty schedule, hand-picking the best that their cosmetic and skincare products have to offer. This new-look collaboration earns Cardmembers 10% discount with designated famous-name brands plus the opportunity to redeem a variety of gifts, make-up services and complimentary accessories simply by flashing a UOB Card.

Under the "All Famous. One Card." platform, UOB has also taken care of the Cardmembers' daily needs. The "All Famous. Two Slips." programme offers fuss-free and direct free gifts to all UOB Cardmembers. With 2 UOB Card sales slips, each showing a retail transaction of $200 or above, Cardmembers can take home a diverse array of freebies, including Wilson Parking free parking coupons, Maxim's Cakes, GOD home accessories (FREYJA tea cup, MELANGE hand towel, MELANGE face towel, BAMBOO chopsticks or NIPPON chopsticks), and discounted movie tickets. UOB Showtime would also bring you the next UOB-sponsored box-office releases.

The "All Famous. Two Slips." system opens doors to a variety of reputable vendors and now there's more to add to the shopping list under this programme. UOB has transformed the convenience of fast-food by offering Cardmembers nothing less than a free 'Colonel Sanders secret recipe' - "Colonel's Value Meal Combo" from KFC (2 pieces of chicken*, a mushroom rice, and a medium size soft drink). Stocking up the pantry at the supermarket has added value when Cardmembers use their free shopping vouchers (each worth HK$20) at any branch of Wellcome.

Apart from the above, UOB offers one of the most attractive cash reward systems in town. The 'High Cash Rebate' plan is designed to help Cardmembers achieve maximum mileage on their spending. Cardmembers can earn a monthly cash rebate of up to 1% every month*.

Together with the launch of 'All Famous. One Card.' promotion, there will also be a new Cardmember recruitment campaign. Every successful UOB Card applicant who applies before October 31, 2002 will be entitled to a choice of 2 welcome gifts:

• 60-minute massage service of Orient Spa, a choice of Aroma, Chinese Acupressure, Swedish, or Thai, (retail price of HK$880); or
• GOD RANGOON rattan side table, (retail price of HK$780).

*Different cash rebate structures apply to different card types. For details, please call our Customer Service Hotline at (852) 2209 3333 or visit our website at www.uob.com.hk.

Terms and Conditions of Autopay Rewards

About United Overseas Bank
Founded in 1935, the United Overseas Bank (UOB) has charted steady growth over the years to establish itself as a leading bank in Singapore. Today, UOB is the largest credit card issuer in Singapore with a card base that exceeds 750,000. It is also the market leader in loans to small and medium-sized enterprises and a recognised leader in the personal loans business.

The UOB Group has a total customer deposit base of more than S$70 billion (approximately HK$312 billion) and a total asset base of over S$113 billion (approximately HK$503 billion).

UOB provides a wide range of financial services through its network of 68 bank branches in Singapore and 185 offices in 17 other countries in the Asia-Pacific, Western Europe and North America. UOB is rated among the world's top banks by Moody's Investors Service, receiving B+ for Bank Financial Strength, and Aa2 and Prime-1 for long-term and short-term deposits respectively.

In Hong Kong, UOB has five branches across the territory with a staff strength of more than 200. UOB opened its first overseas branch in Hong Kong in 1965 with a business focus on trade financing and corporate banking. Its range of activities in the territory has since expanded to include personal and corporate financial services.

About UOB Credit Card Centre
UOB is focused on enhancing its leadership in the consumer market. Today, UOB is the largest credit card-issuing bank in Singapore. In addition, UOB has the largest base of merchants in Singapore, both for consumer and commercial credit card acceptance. UOB has also expanded its credit card business to Thailand and Malaysia.

Established in August 2001, the UOB Credit Card Centre, Hong Kong, is a fully-fledged card centre with marketing, operations, credit risk management, fraud and collection, finance and customer service functions.

For more information, please contact:
United Overseas Bank Limited
Credit Card Centre
Tel: (852) 2209 3399
Email: uob.cardcentrehk@uobgroup.com