Earn Air Miles Faster than Ever – Asiana Airlines and United Overseas Bank unveil the prestigious Asiana UOB Visa Infinite & Asiana UOB Visa Platinum Elite

Hong Kong, 30 January 2007 – United Overseas Bank Limited ('UOB') is pleased to collaborate with Asiana Airlines ('Asiana'), one of the biggest airlines in Korea to launch the new Asiana UOB Visa Infinite & Asiana UOB Visa Platinum Elite Cards. Designed to complement the distinctive lifestyle and discerning taste of affluent travellers, these Cards offer even more travel privileges for travellers who truly enjoy the finer things in life.

Besides enjoying extraordinary travel privileges, Cardmembers will enjoy a range of exclusive benefits including private club access, free golfing, personalised concierge services to a very exciting Bonus Point programme that offers 4x bonus points for local and overseas spending – available from 30 January to 31 August 2007. After the promotional period, i.e., from 1 September 2007, Asiana UOB Visa Cardmembers can enjoy up to 2x and 3x bonus points for their local and overseas spending. Cardmembers can redeem free flights and upgrades on Asiana Airlines, as well as on the other 17 partner airlines within the Star Alliance.

In addition, these Cards also offer unmatched premium travel services to Cardmembers when they fly, including priority luggage and check in, limousine and travel concierge services, access to airport lounges, and a comprehensive travel insurance of up to US$2 million.

Mr Gary Voon, the Business Head of UOB Hong Kong Card Centre explains, "We are pleased to partner with Asiana Airlines, a major airline with a strong national and international flight network. Our Asiana UOB Visa Infinite and Asiana UOB Visa Platinum Elite offer unparalleled travel perks of up to 4x bonus points, which can be automatically converted to Asiana Club Miles, and enjoy a comprehensive travel insurance. Cardmembers can now redeem air miles faster – for free flights, and enjoy premium travel service perks with Asiana UOB Visa Infinite and Asiana UOB Platinum Elite. When travelling with Asiana Airlines, Cardmembers can also qualify for double Asiana Club Miles."

Mr Kim Jae IL, Senior Vice President, Marketing of Asiana Airlines said, "In view of the progressively increasing needs of our eminent travellers who fly to and from Seoul, and to other cities worldwide, the Asiana UOB Visa Infinite and the Asiana UOB Visa Platinum Elite are excellent complements to their distinctive lifestyles and represent an extraordinary additional service to our premium airlines services that our passengers have become accustomed to. As one of the world's top airlines, this Card programme enhances our mission to provide the most comfortable travel experience as part of our continuous effort to offer only the best travel services to our customers."