Our Purpose and Approach

This page available in: English 中文

Our Purpose
UOB was formed on Asian principles of prudence, enterprise and determination that have fostered our growth and stability for more than 80 years. Our founding principles guide us as we deepen our presence across the region and as we continue to build customer relationships that last through economic cycles.

Through our Asian network and extensive in-country capabilities across ASEAN, we are uniquely positioned to provide financial solutions to help our customers manage their day-to-day and future needs, whether simple or complex.

Our commitment to the progress of the economies and communities in which we operate extends beyond unlocking the business potential of the region to uncovering and nurturing talent to its full potential.

Our Approach
By keeping your interests at the heart of our business, we build trusted relationships across generations.

We draw on the experience and expertise of our people to help you plan, save, spend and invest wisely in ways that best suit your lifestyle and personal preferences. We care for the long-term success of your business as if it were our own, consistently and comprehensively through customised and integrated financial solutions.

With our strong credit rating, solid capital and funding base, and our robust approach to risk management and corporate governance, our customers know they can count on us for the long term.

We appreciate that our people are one of our greatest assets and create a collaborative and progressive environment for them to succeed in their careers. Our belief in developing talent extends to our community through our art and education programmes.